There are thousands of polls, surveys as a baseline for decision on marketing strategy or tactic.
But do we act upon results?
Most of the time no. Or not enough.
Managers, usualy not experienced enough or less connected with marketing profession still prefer their personal opinions in the end. I feel that this would be better...
In this situation I love to use the words of marketing guru Sergio Zyman: If you buy all the production, I act upon your preferences. Until then, let´s respect the customer.
Leto je preč
15 years ago
Posts
I have the same experience in my marketing job. Companies pay a lot of money for them but only few marketers really incorporate the learned knowledge into their actions. Good post!
ReplyDelete