As the indicators of successful event is mostly mentioned numbers of participants.
Yes, I can agree, but need to add: where is the quality? Where is the subjective satisfaction of those participated? How many perspectives did it bring?
Because people participated and particulary events itself, are in general only one of the marketing vehicles. The targeted ratio invested dollar vs revenue out of satisfied participants should be the infitite indicator of success for a real marketing manager.
Leto je preč
15 years ago
Posts
Measuring the success of events, my firm tends to focus on profit (over and above ALL costs of the event) and a fairly extensive post-event evaluation, which is distributed on paper at the event and then again via e-mail.
ReplyDeleteFor both of these reasons, we like to do annual events that start small, with the aim of growing each year. This makes it easier to control the details and achieve profitable, fun events that can get bigger and bigger.
- sean
Sean Spence
www.communityeventmarketing.blogspot.com