Jobs I don´t want to do

I wanted to work as a marketer for premium car maker or premium airline company. Their business is often about fullfiling people´s dream. They work with emotions and might charge higher fees for top service.

But today no company in car or aviation industry is safe in these turbulent times. Customers are reprioritizing their needs and cutting budgets. Cars and planes are also depending on oil price and this brought and even will bring hard times for them.

Toyota predicts loss for 2008 for the first time in history and gives 4200 discount per new vehicle in the US today (according to BusinessWeek). Czech carmaker Skoda is down by 37% y-o-y in UK market.There is said in 3 years only 2 major carmakers will remain in Europe. There is also said that only 3 - 5 low cost airline will survive this winter in Europe. There are 58 of them today.

In spite of all this facts I think this is a challenging time for marketers in these industries. They are facing some of problems for the first time, but this is exactly the situation, when they can prove our impact on business. And in close cooperations with production and sales try to find the easiest way back to the growth.