Does viral appeal to companies?

Most advertising companies do believe in viral.

So do lot of their clients.

Until it comes to the budget.

After presenting the idea and needed investment, there are usualy three ways of answers comming from clients:
A - So expensive? Let´s leave it out...
B - Too expensive! We would go into it but with much lower budget.
C - Good idea. Let´s lower the budget by 10% and go for it.

Of course, the best answer for the ad company is C, however the question is: how to deal with the situation if the answer are only A or B?

If it is a major client worth to risk for, an ad agency might cover (some part) the production cost. Crazy? No, some virals shown on the link below wouldn´t have been executed without this approach.

As already Onassis used to say: if you believe in yourself and aim to get a dream job dare to work for free at the beginning. If you are really good, they will hire you.

List of successful Slovak and Czech viral campaigns.