Sunday, July 5, 2009

Bing bang?

Few people turned to me concerning Bing so you may want to hear something from myself to this new engine.
Okay so what is the primary reason why were are still working to be Nr 1 on providing easier access to informations on internet (objective)?
In spite of undeniable progress up to 40% of searches still remains without relevant response. Almost half of attempts to find information lasts up to 20 minutes. And that is why there is clear motivation for a company like Microsoft.

And what is the secondary (my subjective) reason?
As 5 years ago the catalogue search was the way we looked information on the internet, with the Google´s entrance into internet new era begun, the fulltext search. But as the internet is fastly developing, there will be something new again, soon. It might be visual, verbal search for instance but Microsoft doesn´t want to wait and we made the first half step and introduced the decision engine.

When will it be available for Central Europe´s languages?
Bing as a search tool is provided in all Microsoft present country. The full functionality decision tool is not only about search, but provides sophisticated answers based on language, first major market are already covered (English, Spanish and German). After the bugs will be corrected, more countries will come but for CE we don´t expect Bing as a decision tool before end 2010.

What are the results so far?
Bing already achieved 1% percent on the market (one month result) and based on New York Posts article from June 14th Google´s co-founder Segey Brin assembled a team of top engineers to conduct Bing study and try to upgrade their service.

If you think, this is subjective reasoning, of course, it is. But to do you own consideration, try Blind search and decide, which is the most relevant for you. There is not big difference, is there?

Pause

Hi folks, sorry not posting any blogpost for so long but I had to prepare and execute my wedding as well as marketing planning for next fiscal year within Microsoft. And all of you from this company know that this a quite complex process.
I will be back with lot of my campaigns, thoughts and observations soon.
Keep tuned!