The positive side of technology

In last two years companies went into couple of joint ventures for cross product and cross brand cooperation in field of jogging and healthy lifestyle. Let´s name only the well known:

• Adidas and Samsung´s MiCoach
• Nike and Apple´s Nike+

Result? I experienced a lot of people not only to start jogging but also achieve their first biggest targets, like first 5k, first half-marathon under 2h or even marathon.

I see the positive side of this kind of joint venture for both sides. To consumer they give a feeling to people which is rare: an accessible technology of today in help of healthy lifestyle. For companies this is a combination of two brands which makes the one more popular among the fans of the other.