According to bestseller of Chip and Dan Heath any succesful idea/campaing/activity should reflect 6 basic rules of SUCCES:
- S hort - not to bother with too much details. Life is fast today.
- U nexpected - surprise or shock. Purple cow.
- C oncrete - in what we try to achieve.
- C redible - support by relevant source, quotation, numbers, survey.
- E motion - you know, 80% are emotions, brain only 20%.
- S tory - aka storytelling, which makes it easier to digest and spread.
If interested in more details check their blog or buy the book.
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