Significant change of purchase funnel

We know the traditional marketing funnel called AIDA for years. Attention, Interest, Desire and Action were popular long years but with massive use of internet it has to be changed, especially two phases, says Cathy Clift.

She showes that consumers using internet:

• expand their consideration set
• take advantage of the experience of existing owners and users to help guide their choice

According to a comScore survey:

• 70% start their search query by a generic term ("LCD TV"),
• 20% with specific product term ("BestBuy") and only
• 10% with a specific term ("LG 42 LC 55"). This leaves space for producers to catch the attention of prospective early enough to be involved into consideration proces.

And be active and also open and honest on websites as BestBuy or Najlacnejsie.sk in order to have good reviews from current users of the product or brand.