No baby nursing pics on Facebook?

There was an issue with nursing pictures published at Facebook recently. This portal censored all pictures with this theme. For thinkers within PR agency a good opportunity to promote a product.

A Slovak website dedicated to children care http://www.baby-web.sk/ used this as good starting point for self promo. They hired a well known Slovak photographer and did a photo session with nursing mothers. 30 of them came and created a nice picture, see below.

This Slovak response has been taken over into almost all relevant newspapers what created huge media coverage.

Why this was a good idea?

• this message of censorship has shocked almost all mothers, therefore created large awareness and interest (mothers wanted to discuss their feelings and shock),
• the Slovak response was nice (lovely picture of renowned photographer) taken over by all relevant media (printed, electronic),
• it was published at the particular website and furthermore supported by statement, that all mother they want to express their support with this can send their pictures to the gallery at the website (from awareness to engagement).
  

Article originaly published on my Word-of-mouth marketing blog.