Best global brands 2008

Interbrands published the 2008 Best Global Brands annual report.

From my employee perspective it is good to know that my employer finished at rank #3, valued $59 007 million with quite positive comment: "Despite maintaining its position as one of the world’s biggest brands, Microsoft has had a slightly rocky year. The new operating system, Vista, was poorly received, not least of all by Intel, which refused to install it on its machines due to compatibility issues. The failed takeover of Yahoo! and Bill Gates’ decreasing role piled
further pressure on a brand already struggling to articulate how its offering fits together.
Looking ahead, the company is hoping a diversification from software into the broader
online and entertainment arenas, coupled with a US$300 million advertising campaign
starring Jerry Seinfeld, will breathe new life into the brand and pave the way for a brighter future."

For more brands report comments and news check out the report above.