It is aimed against Apple as continuation of the "I am a PC" campaign. It´s goal is to convince people that PC platform is cheaper and offers much wider range of products where everyone can easily choose according to his/her preferences.
Microsoft asked 2 people Lauren and Gianpaolo called as "laptop hunters" to get laptop as they want between 700 and 2000 USD. They were allowed to keep the laptops they selected plus the difference in money from what they had originally planned to spend and what they actually spent.
See Gianpaolo video
See Lauren video
There are more than 340 000 of Lauren and 500 000 views of Gianpaolo virals on YouTube today.Campaign was again created by Crispin Porter & Bogusky. Reported The inspiration room.
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Yes, I have heard about it but I am not excited at all. I do think Microsoft only reacts on Apple and I like leader. And that Apple in terms of product and marketing innovations definitely is.
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